Danone China

1. Job Purpose

Leverage business analytics, and market insights to drive sustainable growth in full channels from a brand perspective. The role focuses on brand growth model, Brand business diagnosis, channel strategy development, brand activation landing in Channel, and execution follow-up to improve sell-in/sell-out performance and ensure healthy operations in channels.

2. Key Responsibilities

1) Business Diagnosis & Analysis (Core)

- Continuously monitor national and regional performance, including sales, sell-out, inventory, distribution, activation rate, store performance, product mix, and channel health indicators.

- Identify opportunities, risks, and regional gaps, delivering monthly/quarterly business reviews with actionable recommendations.

- Partner closely with Sales, Marketing, E-commerce, and cross-functional teams to provide data insights and strategic direction for key customers and channels.

- Utilize Power BI, internal analytical systems, and competitive intelligence tools to drive in-depth category and channel analysis.

2) Channel Strategy Development

Support or lead annual channel strategy planning, including: Channel role definition

- AOP target breakdown

- Pricing architecture & trade investment strategy

- Key account growth frameworks

Build/optimize distribution strategy, activation model, merchandising strategy

3) New Product Launches & Priority SKU Push

- Lead channel strategy, key selling points, distribution planning, and inventory management for new launches.

- Track launch KPIs: distribution, sell-out, activation, store coverage, and recommend improvement actions.

- Collaborate with Sales to accelerate priority SKU distribution, activation, and display.

3. Requirements

- Bachelor’s degree or above in Marketing, Business, Data Analytics, or related fields.

- 3–7 years of experience in FMCG trade marketing, channel management, or business analysis.

- At least 2 years of e‑commerce experience (e.g., Tmall, JD, mother‑and‑baby online channels, or e‑commerce analytics/operations).

- Experience in infant formula / baby & mom / dairy categories is strongly preferred.

- Familiarity with mother‑and‑baby channels, KA retail, or regional sales operations is a plus.

3) Skills

- Strong analytical capability; proficient in Excel and Power BI (highly preferred).

- Solid understanding of sell-in / sell-out logic, inventory management, distribution models, and retail activation.

- Ability to independently conduct business diagnosis and generate strategic recommendations.

- Knowledge of e‑commerce data analytics, online promotion mechanics, pricing management, and omni-channel monitoring.

- Excellent communication and cross-functional collaboration skills (Sales, Marketing, E-com, Finance, etc.).

- Strong execution and project management capability with ability to manage complexity.

- Resilient, logical, and highly action-oriented and result-oriented.