岗位职责和要求
1. Job Purpose
Leverage business analytics, and market insights to drive sustainable growth in full channels from a brand perspective. The role focuses on brand growth model, Brand business diagnosis, channel strategy development, brand activation landing in Channel, and execution follow-up to improve sell-in/sell-out performance and ensure healthy operations in channels.
2. Key Responsibilities
1) Business Diagnosis & Analysis (Core)
- Continuously monitor national and regional performance, including sales, sell-out, inventory, distribution, activation rate, store performance, product mix, and channel health indicators.
- Identify opportunities, risks, and regional gaps, delivering monthly/quarterly business reviews with actionable recommendations.
- Partner closely with Sales, Marketing, E-commerce, and cross-functional teams to provide data insights and strategic direction for key customers and channels.
- Utilize Power BI, internal analytical systems, and competitive intelligence tools to drive in-depth category and channel analysis.
2) Channel Strategy Development
Support or lead annual channel strategy planning, including: Channel role definition
- AOP target breakdown
- Pricing architecture & trade investment strategy
- Key account growth frameworks
Build/optimize distribution strategy, activation model, merchandising strategy
3) New Product Launches & Priority SKU Push
- Lead channel strategy, key selling points, distribution planning, and inventory management for new launches.
- Track launch KPIs: distribution, sell-out, activation, store coverage, and recommend improvement actions.
- Collaborate with Sales to accelerate priority SKU distribution, activation, and display.
3. Requirements
- Bachelor’s degree or above in Marketing, Business, Data Analytics, or related fields.
- 3–7 years of experience in FMCG trade marketing, channel management, or business analysis.
- At least 2 years of e‑commerce experience (e.g., Tmall, JD, mother‑and‑baby online channels, or e‑commerce analytics/operations).
- Experience in infant formula / baby & mom / dairy categories is strongly preferred.
- Familiarity with mother‑and‑baby channels, KA retail, or regional sales operations is a plus.
3) Skills
- Strong analytical capability; proficient in Excel and Power BI (highly preferred).
- Solid understanding of sell-in / sell-out logic, inventory management, distribution models, and retail activation.
- Ability to independently conduct business diagnosis and generate strategic recommendations.
- Knowledge of e‑commerce data analytics, online promotion mechanics, pricing management, and omni-channel monitoring.
- Excellent communication and cross-functional collaboration skills (Sales, Marketing, E-com, Finance, etc.).
- Strong execution and project management capability with ability to manage complexity.
- Resilient, logical, and highly action-oriented and result-oriented.
