职能类别: Marketing
工作地: 上海
工作时间: 全职
学历要求: 本科
相关工作经验: 有经验的专业人士
管理经验: 否
关于职位
岗位职责和要求
Working Scope
- Develop IMC campaign plan base on brand strategy, including Big Idea, creative assets, activation roadmap, work with media team for campaign media plan, deliver high quality execution with internal & external partners
- Create L2 assets base on product story to highlight product superiority
- Co-work with media team on mass media investment plan, execution and performance tracking
- Brand performance tracking & analysis, business, BHT and social performance
- Celebrity management, selection proposal and maintenance
- Support line manager on annual brand plan development
- A&P management
Skill & Experience
- Diversify IMC campaign experience, IP cooperation, XHS/DY social campaign, Celebrity leverage
- Qualified knowledge of mainstream mass media
- Excellent & insightful content production skill
- Strong strategy thinking & business sense
- Multi-task management skill, able to work under stress
- Strong leadership & influence power, able to work with internal/external teams
- MT background as a plus