岗位职责和要求
Achieve yearly sales target and gain share in FGS
· Propose the sales plan for the assigned Upre+ range to implement the strategic goals set for the business growth
· Analyzes & insight from current Performance and defines future Business Opportunities
· Develops B2C consumer journey & improve excellent B2C consumer experience
· Defines Action Plan with clear models
Sales Forecast, Budget and Objectives
· Propose a Sales Budget (volumes, trade spending, etc.) for the Store assigned
· Allocate sales volumes and trade spending budgets
· Monitors Sales Targets achievement on monthly bases and proposes revision where necessary (volumes, profits)
· Monitors Profit and Loss in the customer Accounts assigned
· Forecast promotional sku quantities
· Manage Store stock days
End to end business ability
· Defines B2C consumer off & on site TA profile to clear Store TA segmentation
· Develops with the support of shopper Marketing, to achieve clear B2C consumer insight
· Defines clearly store engagement & operation plan to maximize consumer shopping experience
· Develops with Private Domain operation to maximize consumer LTV
Data analysis
· Combine multi-data to analyze FGS performances and market trends
· Prepare internal reports for data sharing (scan data, project evaluations, promotions ROI.)
Good Communication in internal and external cooperation
· Be good at listening and asking to find key message from cooperator
· Good communication skill to increase customer emotional relationship
Manage TP team in supporting business
· Set goals and define TP’s responsibility, good communication to make sure their good serving in operation
Functional:
· B2C end to end business management skill
· Strong business analysis skill & insight of B2C business
· Strong execution skill
· Good communication skill and teamwork
· Excellent Excel and PPT skill
Leadership:
· Always be ready to go breakthrough
· Make all around to achieve target
· Connect internal & external
· Act with speed, agility & pragmatism
Education and Experience
· Bachelor’s degree
· 5 years working experience on B2C sales operation role or customer management role, FMCG industry is preferred.
· Ideally working experience on B2C business operation, Ali eco system operation is preferred.
· Strong data analytical mentality
Specific Knowledge
General skills
· Customer management skill
· Strong business analysis skill
· Strong execution skill
· Good communication skill and team work
· Basic Excel and PPT skill