岗位职责和要求
Mission of the role
· Lead Douyin strategy development. Contribute to further develop the business in FGS. Build a clear and solid business plan（strong content operation & livestream management） to win in both market share and key range SPRE business growth
· Good Store End to End management skill. Lead Douyin business model to drive the growth, and fully understand livestream operation & short video content marketing
· P&L management. Owner of Store P&L. Clearly knowing where to allocate the budget and how to maximize the ROI.
· Rolling Forecast. Responsible for the forecasting of Store, working closely with trade marketing to deliver an accurate forecast which can meet both sales achievement and product request.
· Business monitoring and analysis. Closely monitor business status via regular reporting, leverage insights or learnings from the analysis to define new growths levers or opportunities.
· Manage Store stock based on historical performance and business projection on SKU level.
Achieve yearly sales target and gain share in FGS
l Propose the sales plan for the assigned SPRE range to implement the strategic goals set for the business growth
l Strong skill in Douyin FACT+ field ,Lead E2E business from 5A user to business growth
l Analyzes & insight from current Performance and defines future Business Opportunities
l Defines Action Plan with clear models
Sales Forecast, Budget and Objectives
l Propose a Sales Budget (volumes, trade spending, etc.) for the Store assigned
l Allocate sales volumes and trade spending budgets
l Monitors Sales Targets achievement on monthly bases and proposes revision where necessary (volumes, profits)
l Monitors Profit and Loss in the customer Accounts assigned
l Forecast promotional sku quantities
l Manage Store stock days
End to end business ability
l Strong content & seeding skill to drive 5A user by efficiency investment
l Excellent livestream understanding & operation to lead to engage consumer experience and drive business competitive growth
l Develops with Private Domain operation to maximize consumer LTV
Data analysis
l Combine multi-data to analyze FGS performances and market trends
l Prepare internal reports for data sharing (scan data, project evaluations, promotions ROI.)
Good Communication in internal and external cooperation
l Be good at listening and asking to find key message from cooperator
l Good communication skill to increase customer emotional relationship
Manage DP team in supporting business
· Manage & guide DPs operation & execution to ensure the achievement of business targets
Functional skill
l Douyin content seeding & Full journey consumer operation skill
l Strong business analysis skill & insight of Douyin business
l Strong execution skill
l Good communication skill and teamwork
l Excellent Excel and PPT skill
Leadership competency
· Always be ready to go breakthrough
· Make all around to achieve target
· Connect internal & external
· Act with speed, agility & pragmatism
Education and Experience
· Bachelor’s degree
· 5 years working experience on B2C sales operation role or customer management role, FMCG industry is preferred.
· Ideally working experience on B2C business operation, Ali eco system operation is preferred.
· Strong data analytical mentality
Specific Knowledge
General skills
· Customer management skill
· Strong business analysis skill
· Strong execution skill
· Good communication skill and team work
Basic Excel and PPT skill
