Achieve execution excellence in store distribution, product availability and in-store product visibility in General Trade
Plan daily and monthly sales targets with complete daily sales report for General Trade using the Sales Force Automation (SFA) tools and system
Achieve maximum productivity and optimum store coverage targets in General Trade
Be company’s brand ambassador to maintain strong customer relationship of designated General Trade customers to drive in-store execution as according to trade marketing plan
Expand the distribution of targeted SKUs according to target and develop new account in General Trade
Manage and communicate Trade Returns and complaints from General Trade accounts to Distributor via aligned Standard Operating Procedure (SOP)
Provide accurate and timely data from stores in General Trade for business analysis and planning in Sales Force Automation tool and system
Actively consolidate and report market information for business decision making
Develop and maintain Store Profile for General Trade on a periodic basis